Honda is backing its redesigned 2020 Honda Civic Hatchback with animated comic series Revenge of the Biospiders on Facebook and Instagram.
Revenge of the Biospiders debuted on National Comic Book Day Wednesday. Honda said in an email that it “focuses on an apocalyptic world where genetically engineered spiders—once designed to save humanity—have now overtaken it. As the light of humanity starts to dim, two unlikely heroes and their Civic Hatchback rise up and attempt to reverse the course of mankind.”
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in