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Confection giant Mars is shifting its $500 million-plus media assignment from Publicis Groupe’s MediaVest to sister shop Starcom without a review, the company has confirmed.
The shift comes a week after MediaVest client Kraft added buying duties for recently acquired subsidiary Cadbury. Those chores are estimated at $120 million, and are in direct conflict with the Wrigley assignment.
The Mars shift will occur in two stages. Effective immediately (and in time for this year’s upfront market), Wrigley buying duties shift to Starcom.
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