Aegis Group’s Carat has been awarded the media planning and buying assignment for J.M. Smucker, the company has confirmed.
The company spent $125 million in measured media last year, up 16 percent from the $108 million it spent in 2008, according to Nielsen.
The win came after a consolidation review, and the assignment covers all traditional and digital media planning and buying.
A client rep said the company previously relied on several agencies for media services, though the only incumbent and pitch participant identified was Carat.
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