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SoulCycle and Equinox knew they were going to have a big week—but not for the reasons that ended up landing their names in headlines.
On Wednesday, the boutique cycling studio famous for its pricey classes, mood lighting and over-motivational instructors, and luxury gym Equinox announced they’d be joining forces on an on-demand fitness streaming service. Similar to the Peloton concept, users can stream classes in the comfort of their home from SoulCycle, Equinox and Precision Run, and would come with the equipment the brands are known for—SoulCycle’s stationary bike and Equinox’s Woodway treadmill—with the addition of a screen.
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