In recent months, major retailers have taken cues from the world of ad tech to better track and target customers in-store as easily as they do online. Now, those insights will be a little easier to interpret across platforms and stores, thanks to a partnership between LiveRamp and the shopper-intelligence platform Catalina.
The partnership will see Catalina rolling out its bevy of tailored audience segments across digital programmatic pipes that LiveRamp plugs into—which span platforms from connected television to social media.
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