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The U.S. Army plans to significantly reduce the size of its marketing department, according to internal communications and statements provided by an Army representative.
The civilian team handling recruitment marketing work for the Army will be less than one-third its previous size, and annual fees for the armed forces division’s new ad agency, DDB, could be significantly lower than those earned by McCann Worldgroup, which has been the Army’s agency of record for more than 12 years and recently began to wind down its work on the account.
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