Netflix Queues Up Movie

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Are you ready for Netflix: The Movie?

The DVD rental giant next month will begin screening its edgy, brand-sponsored film A Million in the Morning. The 70-minute mockumentary starring Vice magazine founder Gavin McInnes details a five-day movie-watching marathon.

Press and influencer screening parties will begin next month in New York, Los Angeles and San Francisco. Other consumers will be able to view the movie in October at Netflix.com as part of its “Watch Instantly” program.

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