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General Motors’ launch this summer of the 2010 Buick LaCrosse is one of the automaker’s most critical post-bankruptcy initiatives, as the company seeks to attract younger consumers with a more sophisticated car design and image overhaul to match.
The 2010 model is drawing good reviews, but target consumers — late boomers aged 46-55, about 10 years younger than current Buick buyers — are disinclined to even visit Buick showrooms given that the brand is associated with plush, easy-driving sedans favored by retirees.
“We
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