Instagram is kick-starting the process of monetizing its Explore tab with the gradual introduction of ads, but they won’t appear on the initial Explore screen.
Users of the Facebook-owned photo- and video-sharing network won’t see ads in Explore until they click through to further investigate content, after which they will appear in the results feed—photo or video ads for posts with images, and solely video ads for video posts.
Instagram head of business Jim Squires said in an interview that one-half of Instagram accounts visit Explore on a monthly basis, with 200 million people accessing it daily.
He added that since debuting five years ago, Explore has evolved into a highly personalized space, and every person’s results look different.
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