Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
At the end of yacht row at the Cannes Lions festival this year sat a structure that was built in less than a week with the intention of drawing attention to a brand that’s largely built around a newspaper.
The Wall Street Journal returned to the Cannes Lions in a big way this year by building the Journal House, a two-story structure that featured elements of the brand throughout and called to mind the sophistication of the newspaper itself.
“If
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in