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PepsiCo’s Quaker Oats today fueled New Yorkers’ morning commute as part of a breakfast giveaway, which is tied to a new campaign touting the company’s whole grain oats.
The event, which took place in New York’s Times Square, marks the first time the company will kick off an integrated campaign linking all of its oat products—including Life cereal and Chewy granola bars—under the health and wellness category. The campaign is dubbed “Go Humans Go.”
Former Oprah Winfrey chef Art Smith was on site in Times Square for the breakfast giveaway, which included hot oatmeal and energy smoothies.
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