Suddenly Vitaminwater doesn’t look so healthy after all. At least not to the Center for Science in Public Interest and participants in the class action lawsuit against the Coca-Cola Company. The suit states that the Coke-owned brand is guilty of deceptive and unsubstantiated claims.
Glacéau Vitaminwater has long been marketed as a healthy alternative to other beverages thanks to added vitamins and minerals. CSPI has taken issue with many claims associated with its drinks like “rescue,” “energy” and “endurance.”
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in