Foster’s has once again signed on as the exclusive sponsor of a pair of original series on the irreverent young-male-oriented Heavy.com.
The Australian beer vendor will receive the branded entertainment treatment in four episodes of the series Heavy Hit List, the first two episodes of which are live on Heavy.com. Foster’s is running a large, full-page takeover ad just prior to each episode, as well as a “video skin” banner placement, which surrounds Heavy’s video player and is persistently present as viewers watch the show.
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