Google is reportedly eager to placate growing calls for data privacy, telegraphing a move that would emulate Apple’s implementation of intelligent tracking prevention in its Safari browser.
While Apple’s maneuver was seen as a win for privacy, its effect on advertisers has been muted due to its browser’s (Safari) limited use; worldwide, Safari only has a 15.56% market share, compared to Google’s Chrome, which sits at 62.63%, making any such privacy policies from Google industry-changing, with huge ripple effects on the ad industry.
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