Apple Moves to Block Trackers in Safari as It Reportedly Mulls an Advertising Network

The brand is quietly ramping up mobile ad offerings

Apple wasn’t shy about bashing Facebook on Monday as the Cupertino giant announced more restrictions on ad tracking tools in its latest version of Safari.

But less commented upon at the company’s Worldwide Developer Conference was a recent Wall Street Journal report claiming that Apple has been shopping around a new mobile advertising platform to app companies such as Pinterest and Snap. The move would up the competition between Apple and advertising giants like Facebook and Google at the same time that Apple is using Safari to wage war on them by restricting the ad trackers on which they rely.

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