Even the world’s most-known chocolate company is adding its name to the board of a key blockchain consortium, along with a handful of advertising companies.
Publicis Media, The Hershey Company and audience-based buying conference Gabbcon are joining the board of AdLedger, a nonprofit organization for promoting blockchain uses and standards for digital advertising. AdLedger—founded last year by IBM, Tegna and the blockchain company MadHive—has been adding a variety of reputable industry names to its roster, including GroupM, Omnicom and Coindesk IPG Reprise Digital.
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