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SXSW felt like a trip around the globe—and not just because of the amazing cuisine. Tourism houses had a massive presence at this year’s festival, and even seasoned Adweekers were stumped as to why. So we decided: Why not ask them ourselves?
Adweek video producer/editor Josh Rios and I spoke with marketers from Scandinavia, Australia and Japan about their SXSW strategy and ultimate goals for the festival. Their answers cement the festival as the ultimate meeting place for marketers not just in the United States, but all over the world.
“SXSW,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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