Starcom MediaVest Group and Microsoft will co-host TED@Cannes at this year’s Cannes International Advertising Festival, the first ad industry-sponsored Technology, Entertainment, Design (TED) event, the companies have confirmed. The invitation-only event will be held at the Microsoft Pavilion on Monday, June 21, during festival week.
The event is only the second installment of the “TED@” series. The first was TED@State in 2009, sponsored by the Global Partnership Initiative, a government program launched by U.S. Secretary of State Hillary Rodham Clinton.
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