Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Henkel brings its “The Professional” character back to the Super Bowl with a 15-second spot created by DDB New York.
Directed by Erich Joiner, the ad features the character, played by Peter Hermann, revealing the brand’s “deepest secret.” He takes viewers down to the “Deep Clean Level” of its Persil Stain Lab for a look at how it gets out the toughest stains.
The ad, which makes an awkward attempt at humor towards the end of its 15 seconds, ran during the second quarter of the Super Bowl LIII broadcast on CBS.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in