Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
T-Mobile will run four spots in this year’s Super Bowl, one in each quarter of the game.
CEO John Legere announced the number of ads on Twitter in a word scramble puzzle on Friday. The company also said it would be announcing more news during the game, but declined to reveal details about the nature of the announcement or plot of the ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in