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How is Aviation Gin made? Probably not the way Ryan Reynolds tells it, but it’s still worth taking the time to watch his new explainer on the spiritually cleansing process behind the spirits brand he bought an ownership stake in early this year.
In a new clip, Reynolds continues to leverage his combination of star power and self-deprecating wit to elevate Aviation’s brand awareness. This time we get to meet the impressively bearded Aviation ground crew, who apparently spend quite a bit of time meditating and apologizing to juniper berries (before smashing them mercilessly).
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