How Open Social Is Failing The Social Game Industry (Part 3 of 3)
This is a guest blog post Brian Balfour, Co-Founder and VP BD and Marketing, of Viximo who helps social applications and games get distribution on social networks beyond Facebook. Part 1 and 2 of this series can be found here and here.
Immediately after Facebook announced its open developer platform in 2007, Google quickly launched Open Social, its initiative to create a common standard for social sites across the web. Its purpose was to enable developers to create and distribute applications easily – write once, deploy everywhere.
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