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Topic: Wieden + Kennedy

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

From working Snickers at BBDO to Dove with Ogilvy

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine,…

Nike Salutes the Last-Place Marathon Finisher in Ad That's Like a Sequel to 'Jogger'

Same director and backward tracking shot

Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a…

Ad of the Day: W+K's Grand New Delta Spot Is Very Poetic, and a Bit Unsettling

Donald Sutherland's voiceover imparts an indomitable spirit

This new Delta commercial from Wieden + Kennedy in New York spends 45 of its 60 seconds staring at the ground, yet it's the most high-concept airline ad in a…

Yoplait and W+K Made the Hangriest Yogurt Ads Yet, Starring Dominic Purcell

Tough guys love fluffy foods

For Yoplait, Wieden + Kennedy has moved on from Phoebe Neidhardt to Dominic Purcell, getting the actor to subvert his tough-guy image ... and become "A Man of Yogurt." In two…

Ad of the Day: Bond Gets a New Sidekick in W+K's Entertaining Swan Song for Heineken

Daniel Craig opens 'The Chase,' but a lady takes the lead

Another day, another James Bond movie, another dapper chase scene of a Heineken commercial—but with a new kind of hero. Daniel Craig bookends this new 90-second, high-octane ad—from Wieden + Kennedy…

Wieden + Kennedy Tells the Entire History of the Internet in a Single Long-Copy Print Ad

Part of Webbys' elaborate call for entries

The call for entries for the 20th Annual Webby Awards had to be special. So, the organizer—the International Academy of Digital Arts and Sciences—got 20 Webby winners to create their…

Nike Recreated the Toga Party From Animal House With Famous University of Oregon Alumni

Otis Day and the Knights showed up, too

This one goes out to all the Ducks fans—but all you really need to appreciate it is to have liked the movie Animal House. Nike celebrates its deep ties to the…

Wieden + Kennedy Waxes Metaphorical in First Full Campaign for Verizon

12 ads make the case for quality

Verizon recently surprised many in the agency world by signing Wieden + Kennedy as its newest creative partner without launching a formal review. And this week, after introducing a sleeker logo,…

Old Spice's Pitchman Battle Heats Up as Terry Mocks Isaiah's Signature Line

But Isaiah gets the last word in this round

Not many brands could pull off a campaign that escalates the weirdness in each new spot. But anything can happen in an Old Spice campaign, and transforming Terry Crews into…

Southern Comfort Uses Taiwanese Animators to Burn the Word 'ShottaSoCo' Into Your Brain

Digital shorts move the brand away from TV

Southern Comfort has become known in the past few years for its quirky, faux-epic TV commercials from Wieden + Kennedy. But the agency and brand launched a new campaign Wednesday…

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