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Topic: Wieden + Kennedy

Deutsch LA Creative Chief Hunter Exits Joined agency two years ago from TBWA\London

Mark Hunter, the chief creative officer at Deutsch LA, is out at the agency he joined in January 2011, sources have confirmed. Deutsch executives could not be reached for comment and…

March 19, 2013, 8:21 PM EDT

Oreo Wraps Up Cookie vs. Creme Campaign With Dozens of Goofy Videos Online test just wants to make you happy

Cookie or creme? Perhaps not surprisingly, Oreo says it's both. Following the "Whisper Fight" Super Bowl spot, the #cookiethis/#cremethis Instagram campaign, the Oreo Separator videos and the "Life Raft" TV…

March 18, 2013, 11:38 AM EDT

Aussie Agency Bulks Up Media Team Wieden vet Greg March joins Ikon3

Digital media veteran Greg March has been named the chief digital officer at Ikon3. March spend the last seven years running digital media for Wieden + Kennedy, where he worked with traditional…

March 15, 2013, 2:18 PM EDT

Old Spice's Mr. Wolfdog Is as Skilled as Any Living Creature at Making Banner Ads He's done 20 more videos, too

It says something about banner ads that the best ones—with a few exceptions, like this and this—are the ones that are laughably, shareably bad. You've seen them. And now Old…

March 14, 2013, 3:29 PM EDT

Ad of the Day: Oreo Stranded at sea, two best friends finally lose it over imaginary Oreos

It's not quite Life of Pi. You're sitting, stranded at sea, in a lifeboat with your best friend, who you don't really even like that much, but he's the only other…

March 12, 2013, 1:50 PM EDT

What Advertising Do You Admire and Why? Creative chiefs at 4A's confab cite an app, packaging, TV ads

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…

March 11, 2013, 8:41 PM EDT

Old Spice's New Marketing Chief Is Not Human, but Will Eat Humans Selling deodorant is a blood sport

"Sometimes you gotta eat people, America. That's how business works." Old Spice has a charmingly roguish new executive director of marketing, who brings a uniquely authentic vision for selling Old…

March 11, 2013, 9:35 AM EDT

Heineken Man Really Only Feels Comfortable Stealing American Girls Vietnam, Nigeria are more dicey in W+K spot

You're just the average Heineken drinker. A 35-year-old hedge-fund manager who hit it big betting against the market in 2007. You're doing your jet-setting around the world thing, party hopping…

March 8, 2013, 2:09 PM EST

HERB the Robot Separates Oreo Cookie Before Turning on His Creators Last of four spots in W+K's quirky miniseries

For the fourth and final Oreo Separators video, Wieden + Kennedy got a nonhuman to separate the Oreo cookie from its creme. Say hello to HERB (short for "home exploring…

March 8, 2013, 1:42 PM EST

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