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Topic: Wieden + Kennedy

Ad of the Day: Southern Comfort Finds a Crazy New Hero in 'Young Gun' Bartender What can he make you?

The Southern Comfort Man. He’s not so much a specific person as a general idea. He’s a potbellied, Speedo-wearing gentleman taking a leisurely stroll on the beach. He’s a craggy-looking dude…

June 17, 2014, 3:39 PM EDT

Wieden + Kennedy Shanghai Finds ECD at JWT Yang Yeo will join the agency in August

Wieden + Kennedy has reached into JWT to fill one of the top creative roles in its Shanghai, China office.  Yang Yeo, North Asia ecd and China chairman at JWT, will…

June 17, 2014, 12:38 PM EDT

Taxi Lands Maxwell House After Wieden + Kennedy W+K had handled the brand for less than a year

Kraft has found a home for Maxwell House at another roster shop: Taxi in New York.  "We looked at our roster and Taxi's body of work, including success with our coffee…

June 13, 2014, 2:36 PM EDT

Ad of the Day: Nike's 5-Minute Animated World Cup Film Has Humans Everywhere Cheering Attack of the clones

Last week we wondered if another marketer had managed to out-Nike Nike with a flashy short film around the World Cup. Nike probably didn't care, though, as it was busy…

June 9, 2014, 1:47 PM EDT

Adweek's Top 5 Commercials of the Week: May 23-30 Happy ads and a haunting PSA. Pick your favorite

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand…

May 30, 2014, 10:23 AM EDT

Coke Wants You to Float Away to Happy Land on Another Impossibly Sweet Ad Follow the red balloon

Coca-Cola's ad strategy basically comes down to bombarding you with joy and togetherness, and a new animated spot from Wieden + Kennedy continues that tradition. A boy bumps into a girl…

May 29, 2014, 8:16 AM EDT

ESPN Celebrates the Weird, Wonderful Time Warp That Happens During the World Cup Day or night, you're on Brazil time

We're only 16 days away from the start of the World Cup. And ESPN—which will present all 64 matches of the quadrennial tournament across the ESPN, ESPN2 and ABC networks—released…

May 27, 2014, 3:52 PM EDT

Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace W+K's plan for Champions League final

Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands…

May 22, 2014, 2:56 PM EDT

Maxwell House Drops Wieden + Kennedy in Portland Agency lays off 30 staffers

Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy. The loss contributed to the agency's decision to layoff some 30 staffers…

May 21, 2014, 10:05 AM EDT

Coca-Cola Unveils First TV Ad Made Completely With User-Generated Content Teens show what a sip of the soda feels like

Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations). The spot, produced by Wieden + Kennedy and set…

May 20, 2014, 11:59 AM EDT

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