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Topic: Technology

Why MasterCard's CMO Predicts a Merger Between VR and the Internet of Things

Immersive connection could change everything

  brightcove.createExperiences(); Not today, but soon, MasterCard Worldwide CMO Raja Rajamannar sees the beginnings of a world in which sales and…

Why It Should Scare Marketers That We're Living in ‘the Stone Age of Data’

Mashable's CRO sees 4-year lag in transformative insights

brightcove.createExperiences(); "While we're in the golden age of innovation, we're in the stone age of data." So says Mashable chief revenue…

The Connected Home Is Getting Better, Faster, Cheaper, SapientNitro CTO says

And how iteration at CES will help marketers

brightcove.createExperiences(); At CES 2016, there's been some geeky whining that there isn't enough new tech. But Sheldon Monteiro, CTO at SapientNitro,…

Going to the Movies Could Be a Fully Interactive Experience by 2020

Screenvision CEO says sensors will improve audience connections

brightcove.createExperiences(); While sensors and beacons are driving the wearable tech and connected cars on display at CES 2016, they're likely…

Why Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves

Bloomberg sales chief notes measured approach, for now

brightcove.createExperiences(); As the drum beat on media personalization grows louder and more urgent, Keith Grossman, head of sales, Americas for…

How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing

Pandora strategist sees big potential in wearables, connected cars

brightcove.createExperiences();   It was barely two hours into CES 2016, and Lizzie Widhelm, svp of ad product strategy and sales at…

How the 'Beautiful Integration' of Data and Content Will Be the Future of Marketing

Kargo CEO on dynamic personalization for consumers

brightcove.createExperiences(); In the early hours of the first day of CES 2016, Harry Kargman, CEO of Kargo, offers a decidedly…

Why Consumers Might Shed Wearables by 2020 and How Sensors Can Shape the Future of Ads

Undertone co-founder Franchi's predictions at CES

brightcove.createExperiences(); Speaking as the entire wearable technology armada descends on Las Vegas for CES 2016, Eric Franchi, co-founder of digital…

Twitter's Goal at CES: Show How It Makes Everything 'More Shareable, More Live'

Social giant's brand strategist on its integration into culture and tech

brightcove.createExperiences(); The pace of tech innovation over the past decade will seem positively glacial compared to what will happen in…

Why Visual Search Will Become a Marketing Obsession in the Coming Years

MediaLink's president on how tech should enhance daily life

brightcove.createExperiences(); Speaking on the eve of CES 2016, Wenda Harris Millard, president and COO of MediaLink, discusses how developments around…

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