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Topic: Technology

Why Visual Search Will Become a Marketing Obsession in the Coming Years

MediaLink's president on how tech should enhance daily life

brightcove.createExperiences(); Speaking on the eve of CES 2016, Wenda Harris Millard, president and COO of MediaLink, discusses how developments around…

Here Are 6 New Ways to Make Mobile Advertising Work

Our most personal platform is full of untapped possibilities

There is a long-held principle in advertising that the time we spend in a channel should correlate closely with media spending. And in an age when our smartphones dominate our…

Fears About Innovation Will Impact 87% of Global Consumers' Purchase Decisions

Privacy is on shoppers' minds

An extensive report about attitudes toward innovation suggests that global brands should think twice about taking consumers' privacy for granted—even in a big-data era in which consumers seemingly are giving…

Mad Men Is About People Working in an Office. Black Mirror Is About Advertising

Here's why the British show should be required viewing

To many, Mad Men is a show about advertising, but to those in the advertising business, we know it is really a period piece drama set in an agency. We…

SXSW: Did It Really Matter for Marketers and Agencies?

The tsunami of 'techsumerism' wasn't about ideas

Looking back on the week that was SXSW Interactive, one has to wonder if it was worth so much focus, hype and investment. Starting March 12, at airports in major cities…

5 Weird and Wonderful New Marketing Technologies From Mobile World Congress

3-D printable selfies and other eye catchers

Mobile World Congress, the tech conference that attracted more than 70,000 attendees to Barcelona this week, wraps up today. And we're sharing five technologies that grabbed our attention, with an eye…

This Week's Must-Haves: a Bluetooth Bath Toy and Kanye West Kicks

Plus, a golden video game controller

This week in our roundup of must-have items handpicked by the Adweek staff, we're highlighting a gold-plated video game controller, a smartphone case that prints photos, and a jump rope…

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content

Superior storytelling will win as 'tech mania' subsides

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression…

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social

Survey finds brands want shops to know more while paying them less

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked…

AOL Closely Watching How Technology Is Altering Television at CES

CMO Allie Kline sees big implications in Dish's Sling TV

A recurring theme at this year's Consumer Electronics Show is that the mega conference has evolved into a cultural crucible that reveals how rapid advances in technology are reshaping the…

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