Singapore | Adweek
Advertisement

Topic: Singapore

Type
Joy Turns to Pain When You Flip Over These Clever Suicide-Prevention Ads Real message is upside down

Publicis's poignant print ads for suicide-prevention group Samaritans of Singapore use ambigrams to give upbeat messages negative meanings when viewed upside down. "I'm fine" becomes "Save me," "Life is great"…

June 24, 2013, 9:08 AM EDT

Insurance Ad Promises Coverage for Cars Sliced in Half by Lightsabers Hey, you never know

Lots of insurance policies promise protection from unexpected mayhem. Only DBS in Singapore claims to cover cars sliced in half by lightsabers. And to advertise that promise, Tribal DDB put…

October 29, 2012, 10:27 AM EDT

Make Sweet, Sweet Love (and Lots of Babies), Says Mentos Candy brand's awesome anthem in Singapore

In today's world of 7 billion people, you rarely see ad campaigns that encourage people to fire up the baby cannon. However, Singapore has a low birthrate. So, to goose…

August 8, 2012, 3:41 PM EDT

Advertisement