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Topic: real-time marketing

Brands Try to Redefine Emojis in Twitter's Latest Hashtag Game

The real meaning of fist bumps and smiley faces

Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital…

Twitter's Top Tactician on How Brands Like Coca-Cola Can Win the Moment

Seems simple, but it's a lot of work

CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in. Hoffman, Twitter's director of…

Why an Out-of-Home Advertising CEO Is Bullish About Digital

Scott Wells talks real-time marketing for traditional media

Specs Current gig CEO, Clear Channel Outdoor Americas Previous gig Operating partner, Bain Capital Age 46 Why join Clear Channel now? I'm coming from the operational part of Bain Capital, so my job was…

Brands Should Beware the Legal Hazards of Flirting With Celebs in Social

The risk is increasingly outweighing the reward

These days, the rise of social media has produced a gray area for brands, as some unknowingly assume high risk in their pursuit to be topical and clever while attaching…

McCann's Mad Men Tweets Help Lift the Agency's Mentions by 46%

Being cast as the villain in a hit show actually doesn't hurt, either

Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years. But for the final season, it has been…

Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers

Chat feature makes it easy for jerks to pollute video streams

Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26. We've already addressed the possible legal pitfalls…

Brands Are Already Hustling to Get in on March Madness

Georgia State's upset brought a bevy of Promoted Tweets

The drama of March Madness didn't take long to settle in. In dramatic upset victories today, the University of Alabama at Birmingham beat Iowa State, and Georgia State shocked Baylor. In…

GE's 12-Foot Brisket Smoker Will Turn Out Real-Time Data During SXSW

Lab brings science and food together

If there's one thing South by Southwest attendees can't get enough of, it's barbecue—and GE plans to put its own twist on it this year. GE is setting up an R&D…

How Lay's Is Adding More Social Zest to Its Popular Flavor-Creation Campaign

Response videos, trend maps and more help fuel the crowdsourced contest

Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan. Through March…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

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