Advertisement

Topic: real-time marketing

This Flight Tracker Site Is Dropping Some Funny Friday the 13th Tweets About Flight 666 Going to 'HEL'

Because it is

It's early on Friday the 13th, but Flightradar24 has already set the bar high for Twitter marketing when it comes to having a laugh around this day of superstition. The…

Stoli Elit Is Using Google Trends Data to Create Holiday Instagram Posts

Brand already targeted Friendsgiving searches

After you search for martini recipes this year, try checking Stolichnaya Elit's Instagram page to see pictures of what the drinks look like. In June, the brand's premium Elit vodka line…

Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache

Generated a 3,100% lift in chatter

It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning. Excedrin, the pain reliever, was trying to poke a little fun at how…

How the Dictionary Triumphed on Twitter During the Presidential Debate

Inside Merriam-Webster's real-time word lessons

Merriam-Webster stole the show on Twitter during Monday night's presidential debate between Donald Trump and Hillary Clinton, correcting the candidates' bad word usage. He was trying for braggadocio. #debatenight #debates https://t.co/kX2W3xEROR…

Google Hopes Super Bowl Advertisers Choose It Over Twitter for Real-Time Marketing

Wix will test out YouTube's instant ads

Brands are notorious for pulling out all the digital marketing bells and whistles during the Super Bowl, and Google hopes to take a bite out of Twitter's reputation as brands'…

Why the National Peanut Board Is Unleashing a Year's Worth of Tweets in One Day

A 'Farmer's Almanac of social media'

Want to know what 2016's biggest pop culture moments will be? One peanut organization is doling out its predictions on Twitter today. The National Peanut Board, which supports American peanut farmers,…

4 Times Facebook and Twitter Copied Each Other in 2015

Social networks battled plenty

They say imitation is the sincerest form of flattery, unless you're a tech company. And in terms of social media feuds, nothing quite compares to Facebook and Twitter's ongoing battle. Social…

Brands Try to Redefine Emojis in Twitter's Latest Hashtag Game

The real meaning of fist bumps and smiley faces

Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital…

Twitter's Top Tactician on How Brands Like Coca-Cola Can Win the Moment

Seems simple, but it's a lot of work

CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in. Hoffman, Twitter's director of…

Why an Out-of-Home Advertising CEO Is Bullish About Digital

Scott Wells talks real-time marketing for traditional media

Specs Current gig CEO, Clear Channel Outdoor Americas Previous gig Operating partner, Bain Capital Age 46 Why join Clear Channel now? I'm coming from the operational part of Bain Capital, so my job was…

Advertisement
Advertisement