Topic: Online behavioral advertising

Users More Likely to Click On Ads With AdChoices Icon DAA poll says it's good for brands

Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance. More than 51…

November 5, 2013, 10:27 AM EST

Mozilla Moves Ahead With Do Not Track Browser IAB calls the move a 'nuclear first strike'

Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third-party cookie tracking in its Firefox browser. Mozilla first announced its Do Not…

June 19, 2013, 7:37 PM EDT

ANA's Liodice Warns Business to Collaborate More Notes that some guidance can help industry find its way forward

If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual…

March 19, 2013, 12:02 PM EDT

Rockefeller Reintroduces Do Not Track Act Privacy heats up again in Congress

Privacy is about to heat up again in Congress. Sen. Jay Rockefeller (D-W.Va.), chairman of the Commerce Committee, reintroduced his Do Not Track Online Act, which will give consumers the…

February 28, 2013, 5:46 PM EST

Facebook Will Let Brands Target Users With Offline Third-Party Data Expansion of Custom Audiences program includes partners Datalogix, Acxiom, Epsilon, BlueKai

Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences. That program has been limited to Facebook users for whom a brand has an email…

February 27, 2013, 2:37 PM EST

Ad Networks Beware: Firefox to Block Third-Party Cookies New policy could squeeze online behavioral advertising

The Interactive Advertising Bureau' lashed out Saturday at a new Firefox policy to block third-party cookies, effectively cutting off ad networks' ability to track users. That could be put a…

February 24, 2013, 9:14 AM EST

Facebook Ads Will Soon Display AdChoices Icon Exchange to add symbol by end of the quarter

Facebook display ads will soon sport the advertising industry's AdChoices icon, allowing users to opt out of the billions of monthly behaviorally targeted ads that appear on the social network.…

February 4, 2013, 12:51 PM EST

Ogilvy's Steve Simpson Calls for More Online Ad Transparency Examples of broken trust threaten use of big data

In the age of big data, advertisers need to get their act together when it comes to online privacy. That was the takeaway from Ogilvy & Mather North America chief…

October 2, 2012, 11:22 AM EDT

Consumer Awareness of Ad Biz's Privacy Self-Reg Low, but Improving Annual study shows industry still has work to do

The interactive advertising business has done a pretty good job of convincing regulators to give its self-regulation program for online behavioral advertising a chance to the point where the Federal…

July 16, 2012, 10:12 AM EDT

Pols Ramp Up Online Behavioral Targeted Ads for 2012 Few worries about privacy and data collection issues

Like a lot of things in Washington, policy doesn't always match up with practice. On the one hand, lawmakers and regulators ponder what policies should be adopted around privacy and…

June 20, 2012, 4:44 PM EDT