Topic: Online behavioral advertising
If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual…
Privacy is about to heat up again in Congress. Sen. Jay Rockefeller (D-W.Va.), chairman of the Commerce Committee, reintroduced his Do Not Track Online Act, which will give consumers the…
Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences. That program has been limited to Facebook users for whom a brand has an email…
The Interactive Advertising Bureau' lashed out Saturday at a new Firefox policy to block third-party cookies, effectively cutting off ad networks' ability to track users. That could be put a…
Facebook display ads will soon sport the advertising industry's AdChoices icon, allowing users to opt out of the billions of monthly behaviorally targeted ads that appear on the social network.…
In the age of big data, advertisers need to get their act together when it comes to online privacy. That was the takeaway from Ogilvy & Mather North America chief…
The interactive advertising business has done a pretty good job of convincing regulators to give its self-regulation program for online behavioral advertising a chance to the point where the Federal…
Like a lot of things in Washington, policy doesn't always match up with practice. On the one hand, lawmakers and regulators ponder what policies should be adopted around privacy and…
