Advertisement

Topic: Ogilvy

Agency Pitches Christmas to a Focus Group, and Their Reaction Is Anything but Merry Scrooges run amok

So, you hate focus groups. Understandable. They can make a mess of anything. In fact, they can even hate Christmas. Ogilvy & Mather in Paris put together this entertaining little (fake)…

December 17, 2014, 10:42 AM EST

NYC Sparkles in Ogilvy's Gorgeous Animated Christmas Ad for Tiffany Psyop adds more magic to the season

Ice shimmers on the streets of New York in Ogilvy & Mather's animated holiday ad for Tiffany & Co. It sparkles from the trees and bridges, too. Its glow radiates…

November 18, 2014, 5:10 PM EST

Netflix's Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies And some of them are even responsive

GIFs have left the nest! The digital video files first made a jump to TV a while back, thanks to Fiat. And now they've ventured all the way outside in a…

October 30, 2014, 3:29 PM EDT

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

October 17, 2014, 1:53 PM EDT

Sprite's 'Bill the Billboard' Keeps Drivers Entertained by Cracking Endless Jokes Chatty ad from Ogilvy Nairobi

If it's more comedy you want from your billboard, Sprite is happy to oblige. Ogilvy Kenya recently put up "Bill the Billboard" at a busy intersection in Nairobi, and programmed him…

October 16, 2014, 8:32 AM EDT

Ad of the Day: Dove Shows Moms Just What They're Teaching Their Girls About Beauty Good and not so good

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, "Legacy," at less than three minutes, is…

September 30, 2014, 10:29 AM EDT

Kotex Tells You to Be Gentle With Your Cat (What's Another Word for Cat?) Putting tape on them isn't very nice

Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere…

September 12, 2014, 2:05 PM EDT

The Battle to Own Branded Content Creative, media and PR agencies vie to serve marketers in the burgeoning discipline

Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling…

September 7, 2014, 8:20 PM EDT

How Do You Advertise to an Ad Agency? Put Up a Billboard Right Across the Street Small shop goes big near Ogilvy HQ

Here's one way to pitch your design studio directly to an ad agency: Buy a billboard right across the street from the shop. Intridea, a D.C.-based product design and development consultancy,…

August 26, 2014, 2:13 PM EDT

Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story to Music Salute to the healing power of song

Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots about the…

August 18, 2014, 10:28 AM EDT

Advertisement