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Topic: Newcastle Brown Ale

Think You Won't Like Newcastle Brown Ale? Newcastle Thinks You're an Idiot

Building a wise-cracking campaign around a negative

If you've never had the pleasure of drinking a Newcastle Brown Ale you might well think it's a heavy, bitter beer. You would also be dead wrong, Newcastle says—and the…

With Better Targeting, Alcohol Brands Bet Big on Digital

Annual budgets increase as much as 50 percent

For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers.…

Ad of the Day: Newcastle's 2016 Super Bowl Ad Teaser Is Here, and Whoa Is It Futuristic

Getting an early, early, early jump on the competition

We're still technically more than a year away from the 2016 Super Bowl, but the first ad teaser is here. And of course, it's from Newcastle Brown Ale. The brewer and…

Newcastle Unveils Its Smorgasbord of a Super Bowl Ad, Featuring 37 Different Brands

Something for everyone in regional spot

Newcastle just released its "Band of Brands" regional Super Bowl commercial, and it turns out Jockey, Boost Mobile, Lee Jeans, Brawny and Match.com are among the recognizable brands—along with some…

Aubrey Plaza Milks a Cow and Is a Terrible Endorser in Newcastle's Super Bowl Teaser

Step closer to Band of Brands ad

So, this is why Newcastle Brown Ale hired Aubrey Plaza as its 2015 Super Bowl endorser: Her perma-sarcasm and lack of energy make her the world's worst spokeswoman—or if you…

Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street

Inside one of the first major shops in N.Y.'s Financial District

Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration. At the…

Aubrey Plaza and Newcastle Want a Ton of Small Brands to Buy a Super Bowl Ad Together

Because what could go wrong?

Newcastle Brown Ale keeps finding new and interesting ways not to appear on the Super Bowl. This year it's already tried crashing the Doritos contest (sort of). And now it's…

Newcastle Begins Ambush of This Year's Super Bowl by Crashing the Doritos Campaign

Follow-up to 'If We Made It'

You might remember Newcastle Brown Ale's antics around last year's Super Bowl—a little stunt from Droga5 called "If We Made It" that imagined what a Newcastle Super Bowl ad might…

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real

Inside Newcastle and Droga5's ambushing of the Super Bowl

Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle…

Wil Wheaton, Giant Beer Geek, Humorously Introduces Newcastle's Scotch Ale

A new beer that 'does not suck'

Newcastle has tapped Wil Wheaton as its latest anti-advertising star, enlisting the actor and Internet folk hero for a couple of amusing online videos introducing a new Scotch Ale. Wheaton does…

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