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Topic: Mother

How 6 Ad Women Would Rebrand Pro-Choice Updating a label that's not resonating with younger women

Where a politician stands on women's issues may be a tentpole of election season but, according to The New York Times, an enduring label of modern politics—pro-choice—has lost favor. Why?…

August 4, 2014, 10:08 AM EDT

TBWA Names a New Creative Chief for L.A. Insider Stephen Butler succeeds John Norman

After first looking outside, TBWA\Chiat\Day has filled the top creative role in its Playa del Rey, Calif. office with insider Stephen Butler. The chief creative officer position had been vacant since…

April 28, 2014, 9:29 PM EDT

Has This Creepy Guy From Mother New York Been Stalking Your LinkedIn Profile? He may have a good excuse

Have you noticed a man named Donald Buscando looking at your LinkedIn profile? You'd remember him. He's wearing a beige turtleneck that somehow accentuates his eerily white teeth and his hair,…

April 22, 2014, 9:14 AM EDT

Angie Vieira Barocas Is Leaving Mother Was managing director, partner at the New York shop

Angie Vieira Barocas has resigned from her position as managing director and partner of Mother in New York. At the moment, the agency does not have plans to fill the position,…

April 10, 2014, 10:19 AM EDT

Chipotle Really Goes Back to the Start in Its First U.K. Ad Campaign Say my name

Mother London has cooked up Chipotle's first British campaign with print ads and posters that explain how to pronounce the burrito chain's name. "Chi-Pole-Tay," "Chi-Pottle" and "Shi-Pot-Lay" are wrong. (Now…

March 24, 2014, 10:01 AM EDT

British Airways Expands Its Relationship With BBH Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

March 18, 2014, 3:49 PM EDT

Mother London Makes Its Own 'First Kiss' Parody … With Dogs Things get a little furry

The parodies of fashion brand Wren's super-viral "First Kiss" ad keep flowing in. Here's ad agency Mother London's entry—"First Sniff," starring a bunch of dogs. Stranger dogs tend to get pretty…

March 13, 2014, 3:31 PM EDT

Small Agency's Devious Recruiting Ads Invite You to Apply to Droga500 and MMMMother If you can't inspire them, confuse them

Droga5 is great and all, but it stands to reason, mathematically, that Droga500 would be one hundred times as awesome. Nail, a small agency in Providence, R.I., invokes the hallowed names…

February 25, 2014, 12:47 PM EST

Reebok Names a New Lead Creative Shop Venables Bell succeeds DDB

Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in media…

February 19, 2014, 1:16 PM EST

TBWA Recasts Again Atop Its Creative Department in L.A. BBH's David Kolbusz reportedly in talks to partner with Stephen Butler

For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources. David Kolbusz, a partner and deputy…

February 16, 2014, 12:31 PM EST

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