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Topic: Mother

A-B InBev Throws a Masquerade Party in Stylish First Ad for Oculto Lager

High-alcohol brew gets mysterious intro

Anheuser-Busch InBev introduces Oculto, a new high-alcohol lager, with a roomful of men and women wearing masks inside a dark club in this spot from Mother New York. The mood is…

This Agency Intern Recruitment Video Is a Glorious, Grotesque Celebration of 'Fresh Meat'

Join the cult of Mother at your own peril

Advertising creatives love to harp on a good pun, but rarely do they push it so far into bat-shit territory that it turns into a form of genius. A new summer…

Acer Selects Saatchi & Saatchi Singapore as Global Creative Agency

Computer brand spends $50 million in media annually

Acer has selected the Singapore office of Saatchi & Saatchi Singapore to lead global creative efforts for the Taiwanese computer manufacturer. The Publicis Groupe agency prevailed in a pitch against Grey…

James Patterson Tells Us Why He's Selling a Self-Destructing Book for $294,038

Stunt also includes digital copies that vanish in 24 hours

Adman turned best-selling author James Patterson often creates TV ads to promote his books. But for the launch of his latest novel, Private Vegas, he turned to ad agency Mother…

Man With Large Butt Struts and Twerks in 7-Inch Heels in Barmy British Ad

MoneySuperMarket's latest lunacy

Some ads tug at the heartstrings and move viewers to tears. The newest spot for the British price comparison website MoneySuperMarket is not one of those. Dave steps out of his…

Your First Ikea Commercial of 2015 Is Strange, Soaring and Really Quite Lovely

Dougal Wilson's bird shirts

Ikea's list of 2014 advertising triumphs is endless: the horny chairs for Valentine's Day; the awesome RGB billboard; the whirling-kitchen ad; the ethereal ode to sleep for Ikea beds; the…

Nils Leonard of Grey London Talks Culture, Creativity and That Infamous Adweek Column

What the chairman title means to him

  Photo: Alfred Maskeroni Specs Who Nils Leonard New gig Chairman of Grey London Old (and continuing) gig Chief creative officer of Grey London Age 37 Twitter @nilsleonard How does this promotion change your responsibilities? They did it in New…

U.K. Pharmacy Boots Celebrates Family in Its Quietly Lovely Christmas Ad

Heartwarming moments on Boxing Day

John Lewis may have won Christmas with its penguin ad, but Mother London's holiday spot for British pharmacy chain Boots is an impressive stocking stuffer in its own right. Director Noam…

How 6 Ad Women Would Rebrand Pro-Choice

Updating a label that's not resonating with younger women

Where a politician stands on women's issues may be a tentpole of election season but, according to The New York Times, an enduring label of modern politics—pro-choice—has lost favor. Why?…

TBWA Names a New Creative Chief for L.A.

Insider Stephen Butler succeeds John Norman

After first looking outside, TBWA\Chiat\Day has filled the top creative role in its Playa del Rey, Calif. office with insider Stephen Butler. The chief creative officer position had been vacant since…

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