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Topic: Mother

James Patterson Tells Us Why He's Selling a Self-Destructing Book for $294,038 Stunt also includes digital copies that vanish in 24 hours

Adman turned best-selling author James Patterson often creates TV ads to promote his books. But for the launch of his latest novel, Private Vegas, he turned to ad agency Mother…

January 21, 2015, 1:39 PM EST

Man With Large Butt Struts and Twerks in 7-Inch Heels in Barmy British Ad MoneySuperMarket's latest lunacy

Some ads tug at the heartstrings and move viewers to tears. The newest spot for the British price comparison website MoneySuperMarket is not one of those. Dave steps out of his…

January 21, 2015, 9:06 AM EST

Your First Ikea Commercial of 2015 Is Strange, Soaring and Really Quite Lovely Dougal Wilson's bird shirts

Ikea's list of 2014 advertising triumphs is endless: the horny chairs for Valentine's Day; the awesome RGB billboard; the whirling-kitchen ad; the ethereal ode to sleep for Ikea beds; the…

January 7, 2015, 1:39 PM EST

Nils Leonard of Grey London Talks Culture, Creativity and That Infamous Adweek Column What the chairman title means to him

  Photo: Alfred Maskeroni Specs Who Nils Leonard New gig Chairman of Grey London Old (and continuing) gig Chief creative officer of Grey London Age 37 Twitter @nilsleonard How does this promotion change your responsibilities? They did it in New…

November 30, 2014, 11:00 PM EST

U.K. Pharmacy Boots Celebrates Family in Its Quietly Lovely Christmas Ad Heartwarming moments on Boxing Day

John Lewis may have won Christmas with its penguin ad, but Mother London's holiday spot for British pharmacy chain Boots is an impressive stocking stuffer in its own right. Director Noam…

November 7, 2014, 1:33 PM EST

How 6 Ad Women Would Rebrand Pro-Choice Updating a label that's not resonating with younger women

Where a politician stands on women's issues may be a tentpole of election season but, according to The New York Times, an enduring label of modern politics—pro-choice—has lost favor. Why?…

August 4, 2014, 10:08 AM EDT

TBWA Names a New Creative Chief for L.A. Insider Stephen Butler succeeds John Norman

After first looking outside, TBWA\Chiat\Day has filled the top creative role in its Playa del Rey, Calif. office with insider Stephen Butler. The chief creative officer position had been vacant since…

April 28, 2014, 9:29 PM EDT

Has This Creepy Guy From Mother New York Been Stalking Your LinkedIn Profile? He may have a good excuse

Have you noticed a man named Donald Buscando looking at your LinkedIn profile? You'd remember him. He's wearing a beige turtleneck that somehow accentuates his eerily white teeth and his hair,…

April 22, 2014, 9:14 AM EDT

Angie Vieira Barocas Is Leaving Mother Was managing director, partner at the New York shop

Angie Vieira Barocas has resigned from her position as managing director and partner of Mother in New York. At the moment, the agency does not have plans to fill the position,…

April 10, 2014, 10:19 AM EDT

Chipotle Really Goes Back to the Start in Its First U.K. Ad Campaign Say my name

Mother London has cooked up Chipotle's first British campaign with print ads and posters that explain how to pronounce the burrito chain's name. "Chi-Pole-Tay," "Chi-Pottle" and "Shi-Pot-Lay" are wrong. (Now…

March 24, 2014, 10:01 AM EDT

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