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Topic: Mother

Mother N.Y. Staff Posed for Hairdo Pics That Their Local Barber Shop Is Using for Real

Fun project at the Port Authority

It's gotta be the hair. Mother New York staffers have quietly pulled off a very fun agency selfie project, helping to replace the dated hairdo pics in the window of their…

Ikea Just Made One of Its Loveliest Ads Yet About the Beauty of Everyday Life

Mother London's charming visions

Ikea drives home the notion that little things mean a lot—and ultimately aren't so little—in "Wonderful Life," an evocative 90-second ad from Mother London. We start with a young couple apparently…

Ad of the Day: Ikea Turns Your House into a Magical Playland in Gorgeous Storybook Spot

Fun with furniture

Is your home an Ikea-furnished wonderland? A new ad from the retailer and agency Mother London features a rich imaginary world, full of islands in the sky, where a bat and…

Ad of the Day: Hovis Pays Tribute to Its Classic 1973 Spot With a Fun, Energetic Sequel

Kids race on their bikes, but what are they fleeing?

A classic ad concept rides again in Mother London's first work for Hovis bread. "Stuck," a 40-second effects-driven spot, follows three youngsters on bicycles as they race to escape from a…

Philadelphia 76ers Revive Brand by Tapping Into Revolutionary, Underdog Roots

Dripping in history, and sweat

The Philadelphia 76ers pride themselves on representing a city with a rich, unconventional history, but in recent years, the team hasn't held up its end of the bargain (three straight…

Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

'Conversation through provocation'

While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads from Mother New York,…

Ad of the Day: Ikea Fills a Jungle Kitchen With Monkeys Just to See What Will Happen

Mother's menagerie

This Ikea ad is as much fun as a kitchen full of monkeys. In fact, it is a kitchen full of monkeys. Plus some tropical birds, snakes, a deer and an…

A-B InBev Throws a Masquerade Party in Stylish First Ad for Oculto Lager

High-alcohol brew gets mysterious intro

Anheuser-Busch InBev introduces Oculto, a new high-alcohol lager, with a roomful of men and women wearing masks inside a dark club in this spot from Mother New York. The mood is…

This Agency Intern Recruitment Video Is a Glorious, Grotesque Celebration of 'Fresh Meat'

Join the cult of Mother at your own peril

Advertising creatives love to harp on a good pun, but rarely do they push it so far into bat-shit territory that it turns into a form of genius. A new summer…

Acer Selects Saatchi & Saatchi Singapore as Global Creative Agency

Computer brand spends $50 million in media annually

Acer has selected the Singapore office of Saatchi & Saatchi Singapore to lead global creative efforts for the Taiwanese computer manufacturer. The Publicis Groupe agency prevailed in a pitch against Grey…

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