Topic: Infographics

Infographic: 6 Types of Shoppers and the Brands They'll Pay More For

New data from Y&R's BAVLab

As more shoppers shift their attention to mobile, retailers need to understand the different types of shoppers and how they use technology to make their purchases. A new study from Y&R's BAVLab…

Infographic: Here's What Millennial Women Want—and Want to Give—This Holiday

New study from Influenster

Nike, Apple, Victoria's Secret and Urban Decay topped the brands on millennial women's wish lists for this holiday season, according to product discovery platform Influenster—think Yelp for products—which recently surveyed…

Infographic: How Branding and Packaging Affect the Way Consumers Trust Food

76% check ingredients, while 51% look for place of origin

Today more than ever, food has become one of the most important—and discussed—choices among U.S. consumers. Since food purchases are heavily influenced by trust, Boston-based consultancy C Space released a…

Infographic: Consumers Know Exactly How They Want to Be Marketed To

And they don't, in fact, hate advertising

A common refrain among consumers is that they are inundated with marketing messages for things they don't want or need. Of course, it has been argued that it's the advertising…

Infographic: How Mobile and Social Are Changing the Way We Shop for Cars

64% of auto buyers rely on smartphones for research

The days of browsing an auto lot—or even a website on your desktop—seem to be fading as more car shoppers turn to social media and mobile to make their decisions. RadiumOne…

Infographic: The 24 Most Inspirational Company Mission Statements

Brands aim high, but do they deliver?

Whatever they're actually selling, many companies are pretty high-minded when it comes to crafting their official missions statements. Sure, they provide a product or service—but they also, more often than…

Infographic: a Holiday Preview of What Shoppers Want and Where They Want to Buy It

’Tis (already) the season

For many, the arrival of fall means two things: good TV and the onslaught of moralizing complaints from your great aunt that the Christmas season comes earlier and earlier each…

Infographic: How Twitter Is Reshaping the TV Landscape

Tweets are driving viewership and brand engagement

TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled…

80% of Marketers Say They Are Overloaded and Understaffed

Infographic tallies the industry's top sources of stress

The corridors, cubicles and conference rooms of modern marketing can seem more like pressure cookers than ever before, with one in four practitioners reporting that they routinely feel "overly stressed"…

Here's What the Most Popular Brands' Logos Have in Common

Deconstructing successful insignias to see what customers like best

When it comes to creating a successful logo for your brand, it seems simplicity is key. Udemy, an education marketplace, examined logos from 50 brands on Fortune's 2015 World's Most Admired Companies…