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Topic: Girl Scouts

Nutrition Advocates Blast Marketing of Girl Scouts' Newest Cookie Mango Crème touted as 'delicious new way to get your vitamins'

Nutrition advocates chose National Girl Scout Cookie Day to take the organization to task for marketing the organization's newest cookie as "a delicious new way to get your vitamins." "It's bad…

February 8, 2013, 12:36 PM EST

The Best (and Worst) Brand Extensions Thinking of nudging your brand name into a new category? Good luck. But please, read this first

It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…

February 4, 2013, 3:56 AM EST

Door Slams on Girl Scouts' Sweet Treats Health advocates lash out at Scouts over Nestlé deal

The Girl Scouts has become a surprising combatant in the war on junk food. Unfortunately, it may be on the wrong side. Health advocates last week renewed their attacks on the…

June 25, 2012, 12:02 AM EDT

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