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Topic: Girl Scouts

How Thin Mints and Do-si-dos Have Empowered Generations of Girl Scouts

And prompted Americans to buy cookies year after year

The Academy Awards of 2016 served up plenty of memorable moments, but none more surprising than host Chris Rock goading attendees into lining up behind a good cause. "I want…

How Chris Rock Turned Girl Scout Cookies Into the Oscars' Biggest Brand Winner

Celebs bought $65,243 worth of cookies

While most people watching Sunday night's Oscars knew host Chris Rock would come up with a hilarious, cutting response to the #OscarsSoWhite controversy—and weren't disappointed—no one expected that he would…

Brand of the Day: Girl Scouts Take Their $800 Million Cookie Business to the Web

Thin Mints are a click away

The first Girl Scout cookie was sold in 1917 to raise funds for a troop in Oklahoma, and the young ladies in the green vests have been peddling their baked…

How the Girl Scouts Do Real-Time Social Marketing

Pop culture events widen social graph

Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and…

Nutrition Advocates Blast Marketing of Girl Scouts' Newest Cookie

Mango Crème touted as 'delicious new way to get your vitamins'

Nutrition advocates chose National Girl Scout Cookie Day to take the organization to task for marketing the organization's newest cookie as "a delicious new way to get your vitamins." "It's bad…

The Best (and Worst) Brand Extensions

Thinking of nudging your brand name into a new category? Good luck. But please, read this first

It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…

Door Slams on Girl Scouts' Sweet Treats

Health advocates lash out at Scouts over Nestlé deal

The Girl Scouts has become a surprising combatant in the war on junk food. Unfortunately, it may be on the wrong side. Health advocates last week renewed their attacks on the…

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