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Topic: Europe

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly…

April 17, 2014, 4:39 PM EDT

How Do You Break Through Apathy? One Agency Tries for Rage Stunt tricks Londoners into rallying for the poor

Pleas to help the poor are usually ignored. So what if you turned things around and started advocating against the poor? Would anyone come to their defense? Publicis London put that…

April 10, 2014, 11:26 AM EDT

Slow-Motion Baby Chickens Fall From the Sky in Cutest and Saddest Easter Ad Ever Students donate spec spot to PETA

Male chicks are adorable, majestic, tragically doomed waste products in this student-created ad that PETA loved enough to turn into an official spot. German director Djawid Hakimyar tells AdFreak the story…

April 10, 2014, 10:16 AM EDT

First Wine in a Box, Now Wine in a Can? Agency promotion puts Beaujolais in paint packaging

Raise your brushes and rollers to toast Lithuania's McCann Vilnius, which recently packaged France's famed Beaujolais Nouveau in limited-edition paint cans for a fun self-promotion. McCann says it wanted to show…

April 9, 2014, 1:25 PM EDT

Designer Creates Delicious Résumé With the Winning Ingredient Baked Right In How she scored an instant interview and the job

It's not so strange for folks to bring cookies, cakes and candies to work and share them with colleagues. But for job applicants to prepare treats and serve them to…

April 8, 2014, 9:57 AM EDT

Air France Brings Back the Glamorous Getaway in Set of Gorgeous Posters Retro atmosphere, modern amenities

The marketing mavens behind Mad Men are tapping into the golden age of air travel with their promos for the drama's upcoming final season, and now Air France too is…

April 3, 2014, 9:30 AM EDT

Tired of Not Having a Grocery Store, Village Engineer Invents a Vending Machine Dispenses eggs, milk and more

The town of Clifton in central England hasn't had a grocery store for almost 15 years, so a local engineer invented a giant vending machine that dispenses milk, eggs, bread,…

March 27, 2014, 10:19 AM EDT

Unilever's Debbie Weinstein Heads to Google Dove 'Sketches' braintrust to help digital giant in Europe

Debbie Weinstein is leaving Unilever for Google, Adweek has learned. Weinstein has served in three international executive roles for the packaged goods giant since 2009, most recently as vp of global…

March 25, 2014, 6:11 PM EDT

Love Knows No Bounds for Budgie and Cat in Charming British Spot Freeview ad inspired by free entertainment of pets playing

Cat and budgie—sworn enemies in the real world, last time I checked—join forces to tout British TV service Freeview in these extremely silly spots from Leo Burnett London. Kitty paws open…

March 25, 2014, 10:10 AM EDT

These Blatantly Racist and Fat-Shaming Ads Aren't as Evil as They Seem A new spin on stereotypes and wage gaps

Do black people and fat people deserve to earn less money than skinny white people?  Well, no, but the arguments in favor of such a wage gap are somewhat entertaining in…

March 24, 2014, 3:23 PM EDT

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