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Topic: Europe

Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth

Creatives are shifting to makers

In case you had any doubt that agencies are looking to become known as much for inventing products as creating ads, French agency Buzzman has launched sister agency Productman, a "business…

We Brought an 'America Box' to Cannes, Introducing the World to Simple Pleasures of U.S. Life

And we came in way under budget

America doesn't always have the best image among our friends overseas, and at this year's Cannes Lions, AdFreak set out on a humble quest to fix everything.  Our tool for global…

How a Young Fashion Designer Got Cannes Lions Buzzing With This Mysterious Dress

At the frenzied festival, Lilli Jahilo cut through the clutter

CANNES, France—When thousands of marketers descend on Cannes, the resulting chaos of banners, displays and branded freebies can overwhelm the senses. Which might be why one of the most effective…

Ad of the Day: Carlsberg Created a Chocolate Bar. It's a Bar. Made Entirely of Chocolate

Grab a pint, eat the glass

In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate. The brewer built the edible…

This Ad Campaign Is Targeting People Who Hate Themselves for Making Ad Campaigns

Helping creatives escape consumerism

This morning, on the way to work, the employees of a few major United Kingdom-based ad agencies came across a message meant just for them. Just in time for International Day…

Why Aren't Christmas Ads as Big a Deal in the U.S. as They Are in the U.K.?

American stores just can't pull our heartstrings like the Europeans can

Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's. And like many Americans, Pyrwes got emotional watching the…

Here Are Some of the World's Best Ads You Might Have Missed in 2015

Fun finds from this year's Epica Awards

Even if you feel bombarded by ads every day, you've probably missed quite a few of the better ones that never quite reached a global audience. This past week, I was…

Shiseido's Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards

Mini, John Lewis and ElaN Languages also take top honors

BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award show,…

French Copywriter's Ad Wins a Top Award Just Days After His Death in the Paris Attacks

Epica judges learned of Fabrice Dubois' role after voting

BERLIN, Germany—A Renault ad by Publicis Conseil won gold in the Epica Awards on Tuesday, and only after voting were the judges told it had been written by copywriter Fabrice…

A Translation Site's Clever Recipe Taste Test Shows How Wrong Google Translate Can Be

JWT project wins gold at Epica

BERLIN, Germany—When you have a free competitor as hugely popular as Google Translate, your only valid option is to make the most of it. That's exactly what translation service ElaN Languages…

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