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Topic: beverages

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Coke Runs First All-Digital Effort, Focusing on Teens and Mobile Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

April 23, 2013, 1:48 PM EDT

Diet Coke Gets New Look for Fall No. 1-selling diet soft drink will debut limited-edition can design in September

Coca-Cola turns 125 this year, and while that’s good news for employees, shareholders, and fans of Coke, it’s likely rather a bitch for the design team. After all, how is…

August 15, 2011, 2:43 PM EDT

Pepsi Ads Return to TV A new ad campaign puts the spotlight back on soda

In recent years, PepsiCo Inc. has been busy touting the its healthier offerings, but the healthier image has come at the expense of the company's flagship product, Pepsi-Cola. Last year,…

June 28, 2011, 1:08 PM EDT

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