Topic: beverages

Could Kool-Aid Man Really Bust Through a Brick Wall? Science Finally Has an Answer Will he survive, and what will be left of him?

The Kool-Aid man's explosive antics have been unquestionably cool since he busted through his first wall in the 1970s. But could he possibly survive such a dramatic entrance? Wouldn't he shatter…

January 20, 2015, 9:55 AM EST

Facebook Fans Bring Back Coca-Cola's Surge After 11-Year Hiatus Sold out on Amazon

Coca-Cola’s citrus-flavored Surge is back on the U.S. market after an 11-year absence and already sold out, thanks to a fan campaign carried out mostly via Facebook. The soda maker announced…

September 16, 2014, 2:51 PM EDT

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

April 23, 2013, 1:48 PM EDT

Diet Coke Gets New Look for Fall No. 1-selling diet soft drink will debut limited-edition can design in September

Coca-Cola turns 125 this year, and while that’s good news for employees, shareholders, and fans of Coke, it’s likely rather a bitch for the design team. After all, how is…

August 15, 2011, 2:43 PM EDT

Pepsi Ads Return to TV A new ad campaign puts the spotlight back on soda

In recent years, PepsiCo Inc. has been busy touting the its healthier offerings, but the healthier image has come at the expense of the company's flagship product, Pepsi-Cola. Last year,…

June 28, 2011, 1:08 PM EDT