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Topic: Alcohol

Southern Comfort Uses Taiwanese Animators to Burn the Word 'ShottaSoCo' Into Your Brain

Digital shorts move the brand away from TV

Southern Comfort has become known in the past few years for its quirky, faux-epic TV commercials from Wieden + Kennedy. But the agency and brand launched a new campaign Wednesday…

This London Bar Serves Drinks in the Form of a Liquor Cloud You Breathe In

Step right in to Alcoholic Architecture

If "Who Shot Mr. Burns?" taught me anything, it's that getting loaded from strange fumes is probably unhealthy, but possibly lucrative. British food design firm Bompas & Parr evidently learned…

Wheaties Is Now Making Beer, for Those Who Want a Different Breakfast of Champions

HefeWheaties tallboys roll out

Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton. "We were intrigued from…

Leinenkugel's Beer Tricks Out Homes in Brooklyn and Austin, and Rents Them on Airbnb

A taste of Wisconsin

As if the hipster havens of Brooklyn and Austin weren't already funky—and beery—enough, Leinenkugel's has transformed vacation properties in each location into Northwoods, Wis.-style "Leinie Lodges," and made the units…

Foster's Embraces a Male Rugby Cheerleader and the Tagline 'Why the Hell Not?'

New ad from adam&eveDDB

Adam&eveDDB and Glue Society director Gary Freedman made this British spot for Australia's Foster's beer about, of all things, a male rugby cheerleader. The ad is part of a growing…

Infographic: The Recipe for a Successful Booze Brand

Tradition mixes well with engagement, social media and a dash of celebrity

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends…

If Facebook, Apple and Nike Made Beers, Here's What They Might Look Like

Plus, the recipes

So, the folks over at Printsome, a U.K. T-shirt printing service, were getting hammered one evening (by their own admission, "beers weren't lacking") and somehow the discussion turned to how…

Southern Comfort Wants You to Tan Your Giant Belly (and Your Lemonade) This Summer

Getting even more comfortable

The hirsute, rotund free spirit from Southern Comfort's famous "Beach" ad in 2012 may have been harboring a dirty secret—his famous tan might have been at least partly self-inflicted—judging by…

Finlandia Packs 1,000 Years of Offbeat Inspiration Into One Crazy Ad

Combined wisdom from very unlikely endorsers

Finlandia is gunning hard for the title of most inspirational vodka commercial ever. A new two-and-half-minute ad, "1,000 Years of Less Ordinary Wisdom," features offbeat heroes like a drag wrestler and…

Heineken's New Legend Leads a Romp Through the Parisian Underground

W+K rolls out 'The Insider'

Men who drink Heineken are still going on wild romps through the world's most colorful cities, but now one is leading a gaggle of clueless tourists as well. In this new…

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