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Topic: Alcohol

Foster's Embraces a Male Rugby Cheerleader and the Tagline 'Why the Hell Not?'

New ad from adam&eveDDB

Adam&eveDDB and Glue Society director Gary Freedman made this British spot for Australia's Foster's beer about, of all things, a male rugby cheerleader. The ad is part of a growing…

Infographic: The Recipe for a Successful Booze Brand

Tradition mixes well with engagement, social media and a dash of celebrity

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends…

If Facebook, Apple and Nike Made Beers, Here's What They Might Look Like

Plus, the recipes

So, the folks over at Printsome, a U.K. T-shirt printing service, were getting hammered one evening (by their own admission, "beers weren't lacking") and somehow the discussion turned to how…

Southern Comfort Wants You to Tan Your Giant Belly (and Your Lemonade) This Summer

Getting even more comfortable

The hirsute, rotund free spirit from Southern Comfort's famous "Beach" ad in 2012 may have been harboring a dirty secret—his famous tan might have been at least partly self-inflicted—judging by…

Finlandia Packs 1,000 Years of Offbeat Inspiration Into One Crazy Ad

Combined wisdom from very unlikely endorsers

Finlandia is gunning hard for the title of most inspirational vodka commercial ever. A new two-and-half-minute ad, "1,000 Years of Less Ordinary Wisdom," features offbeat heroes like a drag wrestler and…

Heineken's New Legend Leads a Romp Through the Parisian Underground

W+K rolls out 'The Insider'

Men who drink Heineken are still going on wild romps through the world's most colorful cities, but now one is leading a gaggle of clueless tourists as well. In this new…

Taco Bell Is Offering Booze With That Chalupa. Should Other Chains Follow Suit?

A way to compete with fast-casual restaurants

In an attention-grabbing move, Taco Bell announced earlier this week that one of the chain's Chicago locations would be serving alcohol. Yes, some Taco Bell consumers will finally have a cold beer…

Miller Lite Hits the Bodega for Indie-Style Ads About Neighborhood Characters

And they all want the same thing

Silver Man—a dude in a top hat and glasses, every inch of him coated in silver paint—really shines in TBWA\Chiat\Day's new campaign for Miller Lite. But he's just one of many…

Ad of the Day: Ballantine's Publishes a Magazine About Whisky Entirely on Instagram

Tapping on image posts leads to the articles

Instagram publishing is all the rage. Earlier this week, we wrote about RPA's Jason Sperling releasing his new book on the photography app. And now, Ballantine's is publishing a new…

Ad of the Day: Winter Narrates Mournful Letters to Summer in Corona's Evocative New Ads

'Let's get together'

Corona Extra's new campaign from SapientNitro agency The Community will resonate potently in certain parts of the country—the ones that were blanketed by snow for months on end this past…

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