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Topic: Alcohol

Can This Beer From CP+B Make You Suddenly, Incredibly Creative? Follow the instructions and find out

Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the…

December 19, 2014, 2:46 PM EST

Ad of the Day: Laphroaig Turns Mixed Opinions of Its Scotch Into Amusing Christmas Carols All reactions welcome, and even celebrated in song

Laphroaig, a singular single-malt Scotch known for its potent and polarizing flavor, has spent the better part of the year soliciting tasters' opinions. Now, it's taken several of the more colorful…

December 16, 2014, 7:55 PM EST

Nick Offerman Sings the Ballad of the Responsible Whisky Drinker for Diageo Don't drink and woodwork, and other handy tips

Nick Offerman loves whisky, his guitar, woodworking and horseback riding. But he's man enough not to mix his favorite beverage with the last two—and quite upset that he doesn't have…

December 5, 2014, 9:14 AM EST

Ad of the Day: Masha Sings a Sultry Remake of 'Werewolves of London' for Three Olives Vodka A beast on the prowl

So, you're a werewolf, and it's your night to howl. Your drink of choice would be … a Bloody Mary? A piña colada at Trader Vic's? A Coors Light, aka…

December 4, 2014, 9:44 AM EST

Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset The vodka's new message is more about 'we' than 'me,' says the mogul

Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years. Since 2009, he's helped Diageo's Ciroc…

November 17, 2014, 12:02 AM EST

This Crazy Beer Ad Was Filmed Entirely Underwater. Here's How They Did It An octopus' dance party

IDEA: Shooting a commercial is hard enough. But shooting one entirely underwater? Are you crazy? Brazilian agency F/Nazca Saatchi & Saatchi decided it was doable, and would be a great way…

November 5, 2014, 10:26 AM EST

Agency Gives You Free Beer for Filling Out Your Timesheets, Because Nothing Else Ever Works Colle+McVoy taps the TapServer

The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer. The latest example…

October 23, 2014, 3:49 PM EDT

David Beckham Invites You to Travel the World, Drinking His Scotch, in Ad From Guy Ritchie Meet the very stylish Haig Club

If you're the type of jet-setter who flies a seaplane to a Scottish estate so you can put on a tuxedo and have a drink with a handful of your…

October 20, 2014, 10:35 AM EDT

Strongbow Cider Goes for Newcastle-Style Humor With 'Slow-Motion Horse' Droga5 thumbs its nose at more category clichés

Droga5 has won raves for its Newcastle Brown Ale work, which skewers beer-marketing clichés. Now, the agency is bringing a similar sensibility to another Heineken-owned brand: Strongbow Hard Apple Cider. The…

October 3, 2014, 12:23 PM EDT

Guinness Takes You Inside Its Storied Dublin Brewery in Almost Mystical New Ad '255 years into a 9,000-year lease'

By celebrating its Irish roots, Guinness subtly sails into the mystic with "In Pursuit of More," a campaign that bows with this 90-second spot from Philadelphia agency Quaker City Mercantile. St.…

September 19, 2014, 10:18 AM EDT

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