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Topic: Ace Metrix

Study: The Most Effective Ads in Q2 Were Clear Pitches for New Products or Services

Google, E*Trade, Purina score top marks

A handful of the most effective ads that aired on TV in the last quarter—from April 1 to June 30, 2015—were to-the-point spots in which brands showed off new products…

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

It was a good night for Budweiser, McDonald's and Always

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the…

Are These the Best and Worst Super Bowl Ads of the Past 5 Years?

Ace Metrix looks back at its top and bottom scorers

Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 500 American consumers. Here are…

Here Are the Top TV Advertisers of 2014

Includes findings from 23 industries

Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists…

Here Are the Most Effective Ads of 2014 (So Far)

Includes work from Budweiser, Procter & Gamble, Google—and a certain potato brand

As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot.…

Guinness' Wheelchair Basketball Ad Spun Circles Around Competitors in Q3

And Dawn's spot was a slam dunk, too, per Ace Metrix

Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which also ranked the ad No.1 when comparing how all other brands competed…

For Marketers, Sentimentality Trumps Slapstick

From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

Obama Attack Ads Fall Flat

Combative spots dominate strategy, but should they?

President Obama may want to rethink his ad strategy. Of the 22 ads the Obama for America campaign ran over the last 60 days, those attacking his GOP challenger are…

Controversial Ad Gets High Marks in Effectiveness

But falls short with independents

The most controversial ad of this year's presidential race is also one of the most effective, according to research firm Ace Metrix. The Priorities USA ad in which Joe Soptic all but…

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