Yahoo Is Streamlining Its Content in Hopes of Boosting Ailing Ad Business
Performance Marketing
Yahoo said today that its plan to streamline the company will allow it to "double down" on fewer content verticals, expand live video, and more aggressively tout its tech and [...]
Back to Basics: 5 Simple Tactics to Improve Local SEO You Can Do Right Now
Performance Marketing
The Internet offers unprecedented reach to connect with far-away customers, but shoppers often prefer to buy goods and services from local merchants. Think of it this way: If you owned [...]
Yahoo Betting Big on Live Sports With Deal to Stream NHL Games
As Yahoo figures out the future of its company, it's making a big bet on live sports.
Yahoo Exec Calls Out Mobile Ad Blocker for ‘Destroying the Ecosystem’
Performance Marketing
BARCELONA, Spain—A panel discussion about ad-blocking at Mobile World Congress showed just how high the tension is getting between advertisers, tech companies and ad blockers.
Yahoo Is Shuttering 7 of Its 11 Digital Magazines
Performance Marketing
Struggling tech and media giant Yahoo dropped the axe on seven content verticals today. Yahoo Food, Health, Parenting, Makers, Travel, Autos and Real Estate will no longer exist as stand-alone [...]