Yahoo Is Streamlining Its Content in Hopes of Boosting Ailing Ad Business

Fewer verticals, more live video


Yahoo said today that its plan to streamline the company will allow it to "double down" on fewer content verticals, expand live video, and more aggressively tout its tech and data capabilities to advertisers.

At this year's Digital Content NewFronts, the company is focusing on four core content verticals: news, lifestyle, sports and finance. CEO Marissa Mayer first mentioned the streamlined hubs during the company's February earnings call, when Yahoo announced plans to shutter some digital magazines and consolidate others.

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