Yahoo Exec Calls Out Mobile Ad Blocker for 'Destroying the Ecosystem'

Heated discussion compares digital advertising to 'military-grade tracking'

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BARCELONA, Spain—A panel discussion about ad-blocking at Mobile World Congress showed just how high the tension is getting between advertisers, tech companies and ad blockers.

Speaking to a packed room full of marketers, execs from Google, Shine, Nestlé, AOL and Yahoo talked about why consumers use mobile ad blockers and what marketers can do to improve the quality of online ads. Much of the talk specifically revolved around mobile ad blocker Shine and how it is working with carriers to remove ads.

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