The Impending Yahoo Sale Gives Us Reason to Reflect on Publishing’s Future
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Reader behavior may have changed in recent years, with decreasing attention spans and a demand for more instant gratification, but we should be reminded that the same overriding principles apply to our business. We’re all aiming for a greater share of the total reading, watching or listening time.
The target objective for many monthly magazines, in particular, had been to engage a reader for 27 minutes. This was often in 1-3 separate sittings, or 10-20 minutes of undivided attention each month.
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