A Publisher’s Guide to Inbound and Content Marketing
It’s no secret that advertisers are diverting dollars from print and digital with publishers into inbound and content marketing. Likewise, agencies tell their clients that they can handle all of [...]
Branded Content: Possibilities, Pitfalls, and Predictions
A seismic shift happened in the 2010s: Platforms took control of audiences away from publishers and brands. The result is the need to pay-to-play, which comes with a host of [...]
Offer, Don’t Ask: The Mindset That Earns Audience Trust
Publishers and advertisers have an inherently intertwined relationship. So much so, they sometimes mirror each other. But publishers need to remember that although they rely on and have shared goals [...]
New Year, New Law: How Publishers Can Prepare for CCPA
On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply [...]
Forget Behavioral Targeting – Ad Format Is the Real Problem
Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t, according to a recent study by researchers at Carnegie [...]
4 Ways to Restore Value in Publisher-Advertiser Relationships
The symbiotic relationship between advertisers and publishers dates back hundreds of years to the rise of print mass media, when branded advertisements emerged as a means of funding the handbills [...]
Press Release: MediaRadar Study – Native Renewal Rates Up to 40% in 2018
NEW YORK, NY (November 30, 2018)— MediaRadar, the leading advertising intelligence and sales enablement platform, today released its latest trend report on digital native ad spend from January 2016 to June [...]
Using Editorial to Spot Business Opportunities
When I wrote about launching a paid newsletter recently, it was interesting, though unsurprising, that the idea came from an editor. Actually in this case it was a staffer who [...]
Takeaways from the Yale Publishing Course: Publishers Embrace the “Flight to Quality”
I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week. The course, hosted for the first time at the Yale [...]
Despite Challenges, Native Ad & Header Bidding Opportunities Are on the Rise
Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, [...]
5 Tips for Setting Your Digital Media Priorities
Publishing used to be a pretty simple business: Write stories your audience wants to read, look after your advertisers, pay attention to paper, print, and postage costs. Presto: a profitable [...]
5 Ways to Improve Native Ads While Maintaining Reader Trust
Native advertising is now a major revenue driver for publishers, and its share of the advertising market will continue to grow. Revenue earned from native display advertising in the U.S. [...]
Publishers Buying Marketing Agencies Is Just One Sign of the Times
Editor’s Note: Yesterday, AdAge ran a piece titled, “Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016.” PubExec blogger BoSacks shares his take on why this trend should come [...]
The Impending Yahoo Sale Gives Us Reason to Reflect on Publishing’s Future
Reader behavior may have changed in recent years, with decreasing attention spans and a demand for more instant gratification, but we should be reminded that the same overriding principles apply [...]
Native 2.0: The Evolution of Native Programs Will Be Driven By Client ROI & Data
Jeffrey Litvack is the Conference Chair of FUSE: The Convergence of Technology & Media. Learn more about this one-of-a-kind tech summit here. Nearly three years ago, as chief digital officer [...]