Performance Marketing

Google Now Controls 12 Percent of All Global Media Spend

Nearly half of the companies in the report lost revenue

Headshot of Lauren Johnson
By Lauren Johnson

May 26, 2016

Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today.

Headshot of Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
Related Articles

Performance Marketing

How a Brain-Training App Drove 1.7 Million Downloads on Snapchat in Just 2 Months

By Lauren Johnson

Performance Marketing

Digital Transformations Are Forcing Brands Like Keds and Pernod Ricard to ‘Change or Die’

By Lauren Johnson

Performance Marketing

Chance the Rapper Takes Song Requests for Twitter’s New Ad Campaign

By Lauren Johnson

Performance Marketing

Snapchat Acquired Location Measurement Company Placed for $135 Million

By Lauren Johnson

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Maximize the Value of First-Party Data for Today and Tomorrow


Subscriber Onboarding and Engagement Done Right


Why Brands Should Embrace Supply Path Optimization Now

You Might Like


First-Party Data Is Great, But It’s Not Enough

By Rob Armstrong, VP of Product, Eyeota


Are You Having ‘The Privacy Talk’ With Your Marketing Partners?

By Foursquare


2022 Is the Year of Automated Social Advertising

By Riikka Söderlund, Global Head of Marketing, Smartly.io


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence