Performance Marketing

Google Now Controls 12 Percent of All Global Media Spend

Nearly half of the companies in the report lost revenue

Google building
The Google News Initiative opened applications to its Global News Equity Fund on Wednesday morning.
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By Lauren Johnson

May 26, 2016

Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today.

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Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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