Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today.
Alphabet controls 12 percent of all global media spend, which primarily comes from Google and YouTube's ad sales. The company collects $60 billion in U.S. ad spend—a figure 166 percent larger than No. 2 ranking The Walt Disney Company. To compare, Google's ad revenue was 136 percent larger than Walt Disney last year. Alphabet's overall ad revenue is up 17 percent year-over-year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in