Can Brands Ride the Next Wave of Fitness Apps and Wearables?
Performance Marketing
A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat.
Search Is Only at 5% of Its Potential, Google Exec Tells Cannes
Performance Marketing
CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area [...]
How One Simple Bracelet Boosted an Entire Country’s Blood Donations by 335%
Creativity
Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with [...]
Ad Agency Creates Jewelry Meant to Combat Sexual Assault
Creativity
When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a [...]
Nike FuelBand and Other Health Wearables Have Branding Issues
If you want to figure out why Nike might be giving up on marketing FuelBand, its wellness tech product that joggers wear on their wrist, numbers from iModerate could provide [...]