Nike FuelBand and Other Health Wearables Have Branding Issues

Data suggest the niche hasn't created enough awareness

If you want to figure out why Nike might be giving up on marketing FuelBand, its wellness tech product that joggers wear on their wrist, numbers from iModerate could provide some clues. Although the researcher's findings—which involved surveys and in-depth interviews with 502 consumers—actually show that FuelBand has the greatest brand awareness in the health wearables space, the Swoosh may have cause for concern in terms of growth.