Performance Marketing

Can Brands Ride the Next Wave of Fitness Apps and Wearables?

Data reups branded health investments

By Lauren Johnson

July 20, 2014

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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