Ad Agency Creates Jewelry Meant to Combat Sexual Assault

But does it normalize rape as a fact of life?


When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a different direction.

The result was Guardian Angel, a personal safety accessory line that looks like jewelry but is also designed to get women out of dangerous situations.

The $120 device, which can be worn as a necklace or bracelet, has a button that, when pushed, automatically triggers a call to the wearer's cellphone.

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