The Mobile Marketing Association has added wearables as a category for its annual Smarties Awards, which celebrates the best mobile campaigns each year during New York’s Advertising Week.
MMA is grouping "wearables" under a wide umbrella of devices including appliances, cars, smartwatches, bands, bracelets, glasses or other objects that snap or clip on to a consumer. Submissions will be judged based on how a device connects to a smartphone or tablet-triggered experience. "What we would look for is how device interacts, whether it be through an app on a phone or tablet, or from the desktop, refrigerator or auto," said Sheryl Daija, the MMA’s chief strategy officer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in