Dunkin’ Donuts Offers Up Some Special Views in VR Videos Created With Discovery
Creativity
"Boats run on diesel and coffee." That pearl of wisdom comes courtesy of Glen Miller, a tugboat captain who stars in "The Harbor That Never Sleeps," one of several new [...]
Smashbox Goes Behind the Scenes of a Photo Shoot in Its Foray Into VR
Performance Marketing
Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and
A Real Estate Brand Turned Kids’ Drawings of Their Dream Homes Into VR Experiences
Creativity
When Swiss real estate website Homegate.ch asked kids to draw pictures of their dream houses, it wasn't an empty gesture. It was the first step in a marketing collaboration with [...]
We Tested This South Park Fart-Smelling VR Device, and Now We Can Never Unsmell It
Creativity
The inside of my nose smells like South Park, and I'm worried it will never go away. If you weren't following the Olympics—which saturated all media—too closely, by now you [...]
The Virtual Reality Frontier: How Publishers Are Testing (& Monetizing) VR
At the end of 2015 virtual reality made international headlines with the first large-scale commercial release of VR headsets. Samsung began selling Gear VR in November of 2015, Facebook released [...]
A ‘Wright Brothers Moment’ for Mobile? NYT VR Wins a Grand Prix at Cannes
Brand Marketing
CANNES, France—Virtual reality has been a major a theme at this year's Cannes Lions festival—and indeed, in the advertising and media world writ large, as brands strive to create more [...]
5 Trends That Are Radically Reshaping Shopper Marketing
Brand Marketing
Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard [...]
Inside Nicole Kidman’s New VR Film That Shows Off a Luxurious Etihad Airways Jet
Brand Marketing
Nicole Kidman stars in a new film, but you won't have to go to theaters to see it. The Academy Award-winning actress plays a version of herself in a five-minute [...]
On the Eve of Cannes Lions, Let’s Abolish the Marketer vs. Consumer Trend
Brand Marketing
We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images
Here’s the Definitive Plan for Your Week at Cannes
Brand Marketing
The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, [...]