Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
When Swiss real estate website Homegate.ch asked kids to draw pictures of their dream houses, it wasn't an empty gesture. It was the first step in a marketing collaboration with the Bandara agency and film production company Frame Engine to give three of those kids virtual tours of the houses they drew.
The three most creative drawings were turned into vivid 3-D environments and then loaded into an Oculus Rift app. The kids were then invited to explore what they'd made.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in