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When Swiss real estate website Homegate.ch asked kids to draw pictures of their dream houses, it wasn't an empty gesture. It was the first step in a marketing collaboration with the Bandara agency and film production company Frame Engine to give three of those kids virtual tours of the houses they drew.
The three most creative drawings were turned into vivid 3-D environments and then loaded into an Oculus Rift app. The kids were then invited to explore what they'd made.