The Virtual Reality Frontier: How Publishers Are Testing (& Monetizing) VR

At the end of 2015 virtual reality made international headlines with the first large-scale commercial release of VR headsets. Samsung began selling Gear VR in November of 2015, Facebook released its Oculus Rift in March 2016, and HTC’s Vive came out the following April. Since this wave of VR devices hit the market, pundits have been counting down the days until VR technology reaches widespread adoption among consumers.

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